Ways To Drive Customer Engagement & Build Better Online Presence And Tools Now that global consumers may buy practically anything they want on any device they choose, providing exceptional eCommerce customer interaction is beneficial to business and necessary for customer retention. Consumers' expectations for greater CX continue to climb as they rely more on online buying, which is why eCommerce customer engagement is crucial today. Customer experience is critical to 73 % of all people when making purchasing decisions. How to Increase customer retention? A good e-commerce customer service experience can keep up to 84 percent of customers from leaving because they need to return a product. Additionally, engaging emotionally with clients has a four-fold impact on customer lifetime value compared to not having that personal touch. Make brand advocates. Customers that are emotionally invested in your brand are more likely to share their positive experiences on social media and ...