Set up your Digital Presence If one thing we learned about small businesses in 2020 is that nothing is set in stone. We've seen business models disrupted, customer habits and behavior changed, and businesses transformed. Many of these changes involved the adoption of new technologies and the adoption of digital strategies. Now, let's explore how digital strategies can help you build a strong online presence, reach more potential customers, build relationships with your existing customer base, and build brand awareness for your entire company. Because consumer behavior has changed, you're going to have to meet them where they are: online. Most shoppers are likely to choose businesses that have a full online service Surveys conducted by Software Advice* show that consumers already have online shopping channels and will retain those shopping preferences after COVID: 67% of shoppers report that they are more likely to choose a "full online service" provider. When ask...