Rethinking Preparedness: 5 retail trends each marketer should know for the coming year. With the pandemic that causes deep social, economic, and technological changes, it would seem almost impossible to make retail forecasts over the next few months. But much of last year's reforms have not been fundamentally fresh. Although some new developments were short-lived, lockdowns and social isolation serve as catalysts for the acceleration of behavior. These improvements will continue. In many companies, the last 12 months have centered their attention on survival, although some retailers have seen a huge growth in new and unexpected areas, in response to unprecedented demand. To thrive in 2021 and beyond, marketers will have to constantly adapt to changing demands, find ways for consumers to shop online, and balance competing demands both for value and ethics. Moreover, all this is important when meeting the demands of consumers that are fluid in any category. Quick any company is now ...
