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5 retail trends each marketer should know for the coming year

By Alaa Aly

 Rethinking Preparedness: 5 retail trends each marketer should know for the coming year.

retail trends every marketer should know for the year ahead


With the pandemic that causes deep social, economic, and technological changes, it would seem almost impossible to make retail forecasts over the next few months. But much of last year's reforms have not been fundamentally fresh. Although some new developments were short-lived, lockdowns and social isolation serve as catalysts for the acceleration of behavior. These improvements will continue. In many companies, the last 12 months have centered their attention on survival, although some retailers have seen a huge growth in new and unexpected areas, in response to unprecedented demand.

To thrive in 2021 and beyond, marketers will have to constantly adapt to changing demands, find ways for consumers to shop online, and balance competing demands both for value and ethics. Moreover, all this is important when meeting the demands of consumers that are fluid in any category. Quick any company is now required to comply with the most proven brands' distribution and customer service options.


In Google Trends for five main consumer trends that are predicted to be maintained by 2021, or longer, we analyzed thousand retail search trends and perspectives from 23 European, Middle East, and African markets.
  • Internet shopping is open to customers
  • Consumers consider carefully who they buy
  • Consumers expect value higher than ever before
  • Consumers expect wide-ranging distribution choices
  • Market demand is still diverse
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