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5 retail trends each marketer should know for the coming year

 Rethinking Preparedness: 5 retail trends each marketer should know for the coming year. With the pandemic that causes deep social, economic, and technological changes, it would seem almost impossible to make retail forecasts over the next few months. But much of last year's reforms have not been fundamentally fresh. Although some new developments were short-lived, lockdowns and social isolation serve as catalysts for the acceleration of behavior. These improvements will continue. In many companies, the last 12 months have centered their attention on survival, although some retailers have seen a huge growth in new and unexpected areas, in response to unprecedented demand. To thrive in 2021 and beyond, marketers will have to constantly adapt to changing demands, find ways for consumers to shop online, and balance competing demands both for value and ethics. Moreover, all this is important when meeting the demands of consumers that are fluid in any category. Quick any company is now ...

DLM Overview

Digital Location Management Overview - Get Found Everywhere

5 Pillars Of A Holistic Marketing Measurement Plan

P illars of a holistic marketing measurement plan، and h ow to  create an excellent advertising marketing plan? As the digital marketing industry adapts to evolving consumer expectations, privacy will continue to be a key focus area for marketers by 2021. Increased privacy measures are not only important for people's protection, but they will also improve the industry's long- term health Improving customer protection would require new marketing measurement methods to be implemented, which can be a challenge to keep up with as the emphasis moves towards reaching your KPIs. But keeping on top of the latest developments in measurement solutions will help you better understand the efficacy of marketing and may even help you achieve your KPIs over the year. 5 pillars of a holistic marketing measurement plan 1. Exploiting the power of first-party data Direct consumer experiences with your company will teach you a lot about the needs of your customers and, as a result, help you make i...

What MENA searched for in 2020

 What MENA searched for in 2020 Google’s Year in Search lists for the Arab world highlighted that despite the pandemic, a passion for learning, hobbies, and interests, whether sports or art, played a vital role in people’s lives as they continued to show great resilience and adaptability. Top searched queries in Egypt Interest in High School National Diploma Results or “Thanawya Amma (نتيجة ثانوية عامة)” grew by ~30% in 2020 compared to 2019 and results ranked second in Egypt as the interest in education continued despite the challenges faced by teachers and students. “E-Library” was also among the top trending queries in Egypt as more and more people adapted to remote learning. People in Egypt were also interested in global events such as the “US Elections” and football matches particularly the “Egyptian Football League”. On the entertainment front, “Al Ekhtiyar” and “El Brins” were amongst the top searched queries. Source:- https://www.thinkwithgoogle.com/ https://www.thinkwithgo...