Facebook Verification As a brand or business, building credibility with your online audience should be part of your overall marketing strategy. Besides building a thorough content strategy, how can you prove that you are who you say you are? That’s where Facebook verification enters the picture, with a blue checkmark giving a clear distinction between an authentic Page and a Page created by fans or imposters. Getting verified on Facebook is a must for Page and profile that is well-known and highly searched that may also be highly susceptible to being replicated or parodied. This includes Page for public figures, brands and companies to name a few. What does be verified mean, or Why you should Verify your Business or get the Blue Badge on your page? Before we get into the process of Facebook verification, you’ll want to know what it means to get verified on Facebook in the first place and why it is so important. First, A Facebook verification badge provides credibility ...