Reasons that make Startups Businesses Fail Starting a business offers all sorts of pitfalls. Big ones, like running out of cash or running into legal issues, are hard to ignore. But in the midst of the long nights, major decisions, and mountains of paperwork, it’s easy to miss little things that can make a major difference in the long run. Failing to do research A CBInsights study shows that 42 percent of startups fail because they don't address a market need. Tackling a problem that’s interesting to solve may be fun, but it isn’t a path to success. Before you invest in your business idea, ask yourself what problem your service or product is solving. Then, discover through research whether that problem is common enough — and painful enough — for consumers that it warrants a solution. Not setting expectations Once you've established a product or service, you still have to set customer expectations. Being clear about what you’re offering and the outcome customers can expect...