What MENA searched for in 2020

Google’s Year in Search lists for the Arab world highlighted that despite the pandemic, a passion for learning, hobbies, and interests, whether sports or art, played a vital role in people’s lives as they continued to show great resilience and adaptability.

Top searched queries in Egypt

Interest in High School National Diploma Results or “Thanawya Amma (نتيجة ثانوية عامة)” grew by ~30% in 2020 compared to 2019 and results ranked second in Egypt as the interest in education continued despite the challenges faced by teachers and students. “E-Library” was also among the top trending queries in Egypt as more and more people adapted to remote learning. People in Egypt were also interested in global events such as the “US Elections” and football matches particularly the “Egyptian Football League”. On the entertainment front, “Al Ekhtiyar” and “El Brins” were amongst the top searched queries.

Source:-

https://www.thinkwithgoogle.com/

https://www.thinkwithgoogle.com/intl/en-145/consumer-insights/consumer-trends/what-mena-searched-2020/

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