What MENA searched for in 2020

Google’s Year in Search lists for the Arab world highlighted that despite the pandemic, a passion for learning, hobbies, and interests, whether sports or art, played a vital role in people’s lives as they continued to show great resilience and adaptability.

Top searched queries in Egypt

Interest in High School National Diploma Results or “Thanawya Amma (نتيجة ثانوية عامة)” grew by ~30% in 2020 compared to 2019 and results ranked second in Egypt as the interest in education continued despite the challenges faced by teachers and students. “E-Library” was also among the top trending queries in Egypt as more and more people adapted to remote learning. People in Egypt were also interested in global events such as the “US Elections” and football matches particularly the “Egyptian Football League”. On the entertainment front, “Al Ekhtiyar” and “El Brins” were amongst the top searched queries.

Source:-

https://www.thinkwithgoogle.com/

https://www.thinkwithgoogle.com/intl/en-145/consumer-insights/consumer-trends/what-mena-searched-2020/

The Future of Marketing: Embracing Digital Transformation for Success

How Businesses are Adapting to the Digital Age to Thrive in the Competitive Market In today's fast-paced and technology-driven world, the landscape of marketing is rapidly evolving. Traditional marketing methods are being replaced by digital strategies that leverage the power of technology and data. As businesses strive to stay ahead of the curve, embracing digital transformation has become crucial for success. Digital transformation in marketing involves leveraging digital channels, technologies, and data to connect with customers, drive engagement, and achieve business goals. It encompasses various aspects, including social media marketing, content marketing, search engine optimization, data analytics, and more. One of the key drivers behind the shift towards digital marketing is the increasing reliance on digital platforms by consumers. With the rise of smartphones, social media, and online shopping, businesses must adapt their marketing strategies to meet customers where they a...

2021 Efficient Marketing Relationship Tactics

Efficient Marketing Relationship Tactics If you want to develop long-term customer relationships as a brand, they have to build on confidence. Edelman said 81 percent agree that they have to trust a brand to do the right thing to make a purchase—not to mention to become a repeat customer. One of the best ways to gain confidence as a brand is to build on the power of marketing relationships. Instead of concentrating on short-term sales, relationship marketing involves nurturing clients for a long time, so that they continue to return to your brand. Start by implementing those four key marketing tactics in order to establish sustainable connections with the customers. Be there always for your clients Think of your personal connections. More times than not, what is one of the worst things you can do leads to a kind of conflict? If you've guessed people ghosting, you're on the spot. Likewise, customer unavailability can be harmful. People are busy, and when the business hours of a ...

5 Pillars Of A Holistic Marketing Measurement Plan

P illars of a holistic marketing measurement plan، and h ow to create an excellent advertising marketing plan? As the digital marketing industry adapts to evolving consumer expectations, privacy will continue to be a key focus area for marketers by 2021. Increased privacy measures are not only important for people's protection, but they will also improve the industry's long- term health Improving customer protection would require new marketing measurement methods to be implemented, which can be a challenge to keep up with as the emphasis moves towards reaching your KPIs. But keeping on top of the latest developments in measurement solutions will help you better understand the efficacy of marketing and may even help you achieve your KPIs over the year. 5 pillars of a holistic marketing measurement plan 1. Exploiting the power of first-party data Direct consumer experiences with your company will teach you a lot about the needs of your customers and, as a result, help you make i...

Phonic Maps

Search This Blog