What is digital marketing

 What is digital marketing ، Learn about digital marketing

I would have felt as confused as you when I learned this odd word if digital marketing had not been my area for many years, and a part of my entire life revolved around it. "What is digital marketing?" is a question that many young Arab people have been asking lately and want to know the answer, but perhaps few of them realize that they are part of the digital marketing system in one way or another.

You will be able to know why you are part of the system after reading this article, but you will also have the leads that will help you to turn your position from being a mere recipient to an actor and beneficiary of the digital marketing system.

In any case, let me tell you that digital marketing is a topic that really deserves attention, and let me also tell you that this specific topic you are reading in the winners now is really a topic that deserves your time, because I will give you a lot of knowledge, details and resources here that you will not find on another Arabic site:

We will talk about several points about digital marketing in this detailed guide, including:

The digital marketing definition in a simpler and detailed way.

Digital Marketing Characteristics.

The most significant platforms for digital marketing.

The most critical areas of digital marketing.

What are the practical steps for creating a digital marketing system for a product or service?

How can you, as an Arab youth, benefit from the world of digital marketing in many ways.

What is digital marketing

Marketing is as old as time, and it is an integral component of every company's success, regardless of its size and the sector to which it belongs, and marketing has been limited to magazines, newspapers and television networks for decades, and these were the most sophisticated and effective marketing channels before the advent of the Internet and digital technology and everything changed.

Many assumptions about marketing and the relationship of the company to the end user have changed with the presence of digital marketing. The target customer can be reached in the right place and time via this,

Digital marketing is: the application of general concepts of marketing science through the use of new technical technologies, in particular the Internet, and the use of techniques and strategies to turn the digital virtual market into a tangible market.

The consumer can be reached via it in creative and modern ways, such as e-mail, text messages from SMS, cell phone apps, instant messages, electronic billboards, social networking sites, search engines, etc .

The most powerful and largest cultivator of digital marketing is Internet marketing, but it still comes under digital marketing and is not associated with it. Digital marketing goes beyond the definition of internet marketing to include anything relevant to modern technology under its umbrella, such as SMS marketing, whether or not it is an Internet phone and belongs to digital marketing.

Digital marketing is not only about electronic communication technologies, but also about the technical equipment used (such as smartphones, Internet-connected televisions) and the digital media used (such as smart phone applications).

Digital marketing deals with business operations focused on the idea of E-CRM, which is an acronym for the word Electronic Customer Relationship Management, meaning electronic customer relationship management, by analyzing the market, looking for new customers, servicing current and old customers, and offering customers the ability to contribute to the creation of pro-customer relationships.

We understand from here that the latest marketing theory embraced by digital marketing... It relies on modern digital technologies to meet consumer needs, achieve company goals, grow existing markets and open up new markets.

Characteristics and advantages of digital marketing

 The possibility of direct interaction between the customer and the business

Through digital marketing, customers can express their desires directly for the organization or business, by responding directly with the marketing elements issued by the organization.

For example, the customer can express his opinion directly about one of the company's products by writing a comment on one of its social media pages, of course this helps the organization to understand customers, their desires and problems, and then give it an opportunity to develop and grow.

Fair cost and the ability to control the marketing budget more flexibly

Due to its unprecedented efficiency, the equal cost of digital marketing comes as a result, so the definition of cost here is determined by the scale of the benefits or income that can be gained by this cost.

In the digital marketing world, instead of paying a huge sum of TV advertisements that you can not monitor displaying for each targeted customer directly, you can pay for any target customer who watches a promotional video for your product.

The ability to collect and reuse data

Business owners may capture and maintain customer data through the advanced technologies offered by digital marketing, and then reuse it again to make distinctive marketing deals, or achieve further sales for the same consumers who purchased before.

Good targeting ability

Through what digital marketing provides of accurate data and information about customers, organizations can create accurate targeting that enables them to reach potential customers who can achieve good sales through them.

Through digital marketing, you can target customers according to dozens of criteria, including:

Age

Gender (Male / Female)

Interests

Recent visits to sites.

Search words.

Qualification.

The geographical location the customer is in now.

Quick results compared to traditional marketing

With digital marketing you often see results quickly, on the one hand you can direct marketing in the direction you want precisely, and on the other hand, you can measure everything and you can see results first.

For example, if you are the owner of a product, you can immediately create a Social Media page, start a marketing campaign and watch your target customers interact with your campaign within an hour of its creation and approval.